OUR OWN PRODUCT
Open the service ↗FollowPulse
We build and develop a social-media analytics platform: we study audiences, content, community dynamics and the information field.
We launch advertising.
We reinforce it with data.
FollowPulse is a digital team with its own analytics platform. We plan, launch and run advertising on Yandex Direct and VK Ads — from strategy to daily optimisation.
Our own servicesocial-media analytics
Full cyclefrom strategy to report
Yandex DirectVK AdsPerformanceSearch advertisingTargetingYandex Ad NetworkRetargetingMedia planningCreativesA/B testsEnd-to-end analyticsBid optimisationLead formsModerationReportingROMIYandex DirectVK AdsPerformanceSearch advertisingTargetingYandex Ad NetworkRetargetingMedia planningCreativesA/B testsEnd-to-end analyticsBid optimisationLead formsModerationReportingROMI
Technology and advertising
in one team.
We develop our own social-media analytics platform and run client campaigns on its data. One stack, one team: from search advertising to social-media promotion.
ADVERTISING AND PROMOTION
Agency services ↓Direct + VK Ads
We launch performance campaigns in search, ad networks and social media. We create advertising that brings conversions, not just impressions.
We take on ad campaigns
under our management.
From the first media plan to daily optimisation: we work with business goals, support the launch and help pass moderation on both platforms.
DIRECTYandex Direct
Search and display advertising to promote goods and services in Yandex Search and the Advertising Network.
ADSVK Ads
Targeted advertising to promote websites, communities, products and apps across VK and VK projects.
Campaign · reportDirect + VK Ads
Spend184 620 ₽
in the plan
Conversions1 284
18,4%
Cost per action143 ₽
12,8%
Results over time
ConversionsPrevious period
7d30d90d
Yandex Direct and VK AdsHelp with ad moderationControl over spend and resultsTransparent placement reports
We do more than launch.
We own the process.
Every stage of the campaign is owned by the FollowPulse team.
Strategy and media plan
We study the product, audience and competitors. We define goals, segments and a placement plan.
Campaign setup
We create campaigns in Yandex Direct and VK Ads, configure audiences, events and a correct account structure.
Creatives and copy
We prepare ads for the platform's formats and test hypotheses, not one random mock-up.
Launch and moderation
We review materials and landing pages and handle submitting ads for platform moderation.
Optimisation
We watch the results, switch off weak combinations and shift budget towards the effective ones.
Reporting
We show spend, results and completed work in plain language — no hidden metrics.
Decisions backed by
by our own data.
We build our own social-media research tools. It helps us understand content, audience and the competitive field more deeply before launching campaigns.
- Community analyticsDynamics, engagement and top posts.
- Smart content searchTopics, mentions, copies and original sources.
- Audience TrackerAudience activity and the right time to communicate.
A clear path
from request to report.
Brief and audit
We record the product, geography, audience, goals and constraints.
Preparation
We assemble the media plan, analytics, ads and landing pages.
Launch
We set up campaigns and guide them through platform moderation.
Growth
We optimise placement and report results regularly.
We work openly
and under contract.
We record the scope of work, payment terms and the parties' obligations.
The client approves the ads and materials before the campaign launches.
We follow platform rules and advertising law. The decision to approve an ad is made by the advertising platform.
We show spend, placement progress and results — in plain language.
Ready to grow?
We will launch advertising that brings customers.
We will discuss goals and budget, pick the platforms and build a media plan for Yandex Direct and VK Ads.
Discuss advertisingOr write to us by emailWe will reply within one business day